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Tracking Upper Funnel Ad Dollar Spend For Brand Building
Growth is something almost every brand strives for, but investing in brand-building advertising, the effects of which may be difficult to measure and take substantial time to yield results, often is a difficult sell to internal...
Custom Essence’s Matt Soto On Growing Fragrance Trends And The Fragrance House’s Support Of Entrepreneurial Brands
Following fragrance and flavor powerhouse Givaudan’s 2021 acquisition of Custom Essence, the fragrance house has been expanding its capabilities while keeping its boutique mindset intact. In fact, Matt Soto, head of Custom...
How Bluebird’s Software Is Helping Beauty Brands Like Dieux Demystify Sustainability
While working at Glossier as a senior product manager, Bluebird co-founder and CEO Jamie McCroskery experienced firsthand the pressure a beauty brand with limited time and money...
5 Trends Driving Manufacturing This Year, According To Atelier By Voyant Beauty’s Lorne Lucree
Between deinfluencing, inflation and mounting performance expectations, beauty brands face a challenging environment. Lorne Lucree, chief innovation officer at manufacturer Voyant Beauty and head of business unit Atelier, says those looking to succeed in 2023...
How U&I Is Guiding Indē Wild And Other Emerging Brands From Packaging Through Production and EDI
Developing the right vendor relationships can make all the difference for launching a scalable, profitable brand. But it’s often not easy to develop the right vendor relationships, as Lipika Hegde, head of global product...
Ingredient Distributor Univar Solutions Steps Into The Metaverse
The metaverse may seem out of this world, but early adopters are convinced of its ability to create immersive experiences that draw consumers in. At its best, the virtual environment is a communal...
