Beneath the Surface
Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare
Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...
Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters
TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention...
The Speed Trap: How Fast Beauty Has Compromised Product Quality
About five years ago, the beauty industry collectively decided it wanted to go fast—very fast. The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product...
How Department Stores Lost Relevancy—And What They’re Doing To Regain It
More than twenty years after American department stores started to decline, the former titans of retail haven’t regained their edge. Strained by slumping sales, debt, mismanagement and shifting consumer sentiment, several legacy department stores...
BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities
There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers. The founders...
