Core Concepts
5 Things To Know Before Embarking On A Friends And Family Fundraise
Britta Chatterjee, co-founder of haircare brand Odele, compares fundraising to “walking down my street naked.” She says, “It’s a very vulnerable process to put yourself out there, at least it was for me.” Asking family and...
Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA
In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...
Interested In Getting Into Cos Bar? Here’s What You Need To Know
Disillusioned by the prevailing department store model with siloed beauty counters, entrepreneur Lily Garfield founded specialty luxury beauty retailer Cos Bar in 1976 to be the complete opposite. “The whole concept with Cos Bar was,...
Your Questions About MOQs Answered
When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...
Clinical Studies Historically Haven’t Been Inclusive. Here Are 5 Strategies To Help Ensure They Are.
In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market...
How To Measure And Improve Customer Loyalty
New isn’t always better, especially when it comes to customers. In a beauty industry deluged with trends, products and brands, companies that hold onto customers over time stand out in a crowd of Teflon operations. “If you want...
