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Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success
As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...
KKT Consultants Founder Krupa Koestline Wants To Be Clean Beauty Brands’ Secret Weapon
Biologist and chemist Krupa Koestline spent years working for leading global beauty companies like Estée Lauder and Neutrogena. After seeing firsthand in the lab many ingredients she deemed potentially harmful going into the personal care products...
Shopify Introduces Business-To-Business Marketplace Handshake
While the COVID-19 pandemic caused many businesses—travel, physical retail and dining among them—to ground to a halt last year, it also caused some industries to boom, none more so than e-commerce. In the first half of...
How Blissy Solidified Silk Pillowcases As A Beauty Must-Have And Became The Most Searched For Silk Pillowcase Brand Globally
Blissy is giving a whole new meaning to the term “beauty sleep.” Thousands and thousands of customers have made the brand’s mulberry silk pillowcase part of their nightly haircare and skincare...
