Knowledge
Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare
Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...
Sephora Is Being Compared To Claire’s. Should It Do Anything About It?
Sephora is being compared to Claire’s on TikTok due to tweens and teens, whose behavior is being slammed on the platform, flocking to it for brands like Drunk Elephant, Glow Recipe, Sol de Janeiro...
Big Wins Indie Beauty Brands Scored Last Year—And Ones They Hope To Score This Year
Last year, much of the news in the indie beauty world was a downer, so we thought it might be worthwhile to share some good news. So, for the latest edition of our ongoing series posing questions relevant...
Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.
On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...
The Changes Former Sephora Chief Merchant Margarita Arriagada Wants To See In The Beauty Industry This Year
Valdé Beauty founder and former Sephora chief merchant Margarita Arriagada believes the beauty industry is on the precipice of major change. “We’re entering an era where everything that was conventional has...
Haircare Trends That Will Be Hot In 2024—And Some That Will Cool
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...
