Editorial
Marketing Tactics That Cut Through The Noise
Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey...
Bluemercury Co-Founder Marla Beck On What Every Brand Should Know About Raising Capital
Without too much money, a beauty brand can get started today by paying a contract manufacturer, producing a couple of stockkeeping units, launching a website, and setting up TikTok and Instagram accounts. The easy entry into...
Connection, Trust And Community: Why Small Beauty Retail Matters
Small beauty retailers across the country are facing a host of challenges as they fight to keep their businesses afloat in an increasingly costly and competitive environment. Emmy Hayes Condon, a creative strategist and former sales associate at Fine...
What’s Lost As Pioneering Entrepreneurial Brands Vanish?
What was a slow trickle has become a tsunami. More and more niche beauty brands are closing as niche retailers struggle, people rearrange their spending post-pandemic and entrepreneurs reevaluate their priorities. The closures beg the question: What’s being...
Jupiter’s Robbie Salter On The Emotional Roller Coaster Of Entrepreneurship
Starting a company is incredibly difficult. Physically and fiscally, sure, but emotionally, look out. And there’s no way around it. It just is. While it’s easy to look at the big OG direct-to-consumer beauty brands (e.g., Harry’s, Glossier,...
Rare Beauty Brands CEO Chris Hobson On How Beauty Entrepreneurs Should Think About Raising Prices
The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder, son of Estée Lauder and former CEO of Estée Lauder Cos. Inc. It refers to...
