Social Beauty
Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips
Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable...
How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok
Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...
Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership
On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram
Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...
Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter
We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age. The social media network that brought us the “Bold...
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
