Full Disclosure
The Story Behind CurlDaze’s TikTok-Viral Creamy Curl Styler
Robyn Atwater has lost count of how many times her haircare brand CurlDaze has gone viral. The first time was back in 2021 when she filmed a 13-second TikTok video starring her cousin Neil Bailey showing...
“Staying Relevant Is So Difficult”: “Glossy” Author Marisa Meltzer On Glossier’s Climb, Comedown And Possible Comeback
In recent months and years, Glossier has largely been written off as a dinosaur of the gilded age of direct-to-consumer distribution. Last year, it laid off over 80 employees, and its vaunted founder Emily Weiss stepped down as...
Dermatologist, Brand Founder And “Super Believer In Skincare” Loretta Ciraldo Pushes Products (But Not Too Many) Over Procedures
Loretta Ciraldo, founder of skincare brand Dr Loretta, was exploring what makes skin tick before many TikTok skin docs were born. In 1975, the now 70-year-old dermatologist was at Harvard Medical...
Started By Hairstylist Maya Smith, The Doux Returns To Its Roots With CosmoProf Partnership
Textured haircare brand The Doux’s distribution, already encompassing Target, Walmart, Sally Beauty, CVS and Walgreens, is getting a major boost with a launch at Sally...
How B.A.I. Biosciences’ Sophie Bai Went From Trying To Cure Cancer To Working On SPF 1,000 For Astronauts
“The next decade of beauty has to be truly science led,” says Sophie Bai, founder and CEO of B.A.I. Biosciences. The biotechnology company’s role in shaping beauty’s science-led future has just begun. In March, it launched...
Chemist Confessions Founders On Sunscreen Misconceptions, AI’s Strength And Weakness, And Not Following Trends
When cosmetic chemists Gloria Lu and Victoria Fu started their skincare brand Chemist Confessions in 2018, it was rare for cosmetic chemists to step out from behind the scenes at beauty companies. Fast forward to today and...
