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After working as a lash artist for 12 years, the arduousness of the job took a toll on Michelle Nguyen. “I was probably one of the first generations of lash artists, so I wasn’t trained properly,” she says....

In 2023, omnichannel has become critically important across the spectrum of brand building, whether it’s distribution, supply chain, marketing and more. Adgile Media Group, which calls itself “your favorite CPG brand’s favorite OOH brand,” is a beneficiary...

About two years ago, Michelle Lee stepped down from Allure, where she was editor in chief for nearly six years, but she didn’t step away from beauty. Today, as founder and principal at marketing and public relations agency...

Before the latest gen alpha brand craze, Samantha Cutler sensed that tweens and teens—and perhaps most importantly their parents—were searching for something different in the beauty market. The mom and former chief product development officer at Stila...

When beauty industry experts stress the importance of differentiation for emerging brands, they’re generally referring to consumer propositions and marketing strategies—and those are important, but a robust supply chain may be one of the most underrated...

After sliding into each other’s DMs, Dhaval Bhanusali, the dermatologist behind Hailey Bieber’s brand Rhode who’s worked with Martha Stewart and Yankees players, and Muneeb Shah, who’s known as DermDoctor on TikTok, where he...