Social Beauty
A Content Creator’s Recommendations For Identifying And Working With Content Creators
When the pandemic brought events to a halt, Monica Ramirez, a graphic designer who previously worked on them for Beauty Independent parent company Indie Beauty Media Group, pivoted to full-time beauty, fashion and lifestyle brand content creation....
Vietnamese American TikToker Vi Luong Is Speaking Out About How Brands Treat Minority Content Creators
Vi Luong seems like she’s having a ton of fun on TikTok. From showing herself in hot rollers (“I don’t look like George Washington”) to pretending to audition for “Euphoria” because “there are no Asian baddies” on...
College Students Discuss How Social Media Affects Their Mental Health—And How Beauty Brands Can Do Better On It
I joined Instagram in June 2013, when I was just 12 years old, and have been an avid Instagram user for almost nine years. Although internal Facebook research has shown Instagram makes a substantial portion of girls...
Here For The Tea Creator Samantha Rabinowitz, Chronicler Of Beauty Influencer Missteps, Dies
Samantha Rabinowitz, creator of the popular beauty influencer drama channel Here For The Tea, has died. The news was revealed by her older sister Lisa Greenspoon. On Rabinowitz’s Instagram account Monday, Greenspoon wrote, “She passed away...
Indie Beauty Brands Scrambled To Make The Most Of Monday’s Social Media Outage
Social media behemoth Facebook and its subsidiaries Instagram, WhatsApp and Oculus VR went dark at around 11:30 AM Eastern Standard Time on Monday and were down for about six hours. On Twitter, pundits posited the outage...
Interest In Sustainability Is Changing The Clean Beauty Conversation On Social Media
On retail shelves and in e-commerce, clean beauty isn’t a distinguishing factor for brands any more. The same is becoming true for influencer marketing. The effects of the maturation of and crowding in clean beauty are cascading across...
