Social Beauty
Serving Hot Takes, Pushing Boundaries And More: Beauty And Wellness Brands Get On Threads
The beauty industry loves a good dupe, and over the last 24-plus hours, beauty brands, retailers, founders, influencers, editors and more have flocked to Threads, the Meta-made Twitter dupe. They’re not alone. According to...
How Impressions Of Beauty Helps Turn HBCU Students Into Effective Influencers And Works With Brands
A quarter of gen Z wants to be an influencer, and 65% of the generation is in college. That’s where Impressions of Beauty intersects with gen Zers as they chart their course to social...
Black Content Creators On Whether Tarte Can Redeem Itself After Its Latest Influencer Trip Debacle
At this point, #TrippinWithTarte public relations stunts should always prompt the question, how’s Tarte Cosmetics trippin’? The brand’s latest influencer trip controversy involves Bria Jones, a content creator with nearly 466,000...
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
Cosmetic Chemist Ramón Pagán On His Beauty Of Joseon Collaboration And The Evolving Influencer Space
On social media, Ramón Pagán, better known as Glow by Ramón, is a sunscreen savant. To evaluate chemical sunscreens, the London-based American beauty content creator uses what he calls a six F testing rubric covering feel, finish,...
Are We Entering An Age Of “Deinfluence”?
It feels like there’s been a zeitgeist reset. After beauty exuberance led to an explosion of TikTok trends and brands connected to celebrities and influencers last year, the mood early this year has soured on what the...
