Amanda West Reade
Three Critical Phases Of Formulation And Product Development
When Sarah Brown, founder of skincare brand Pai, couldn’t find a solution to her chronic urticaria, a condition that caused itchiness and hives on over 80% of her body, she created the remedy herself. “One...
Four Keys To Conducting A Market Analysis In The Beauty Sector
When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in...
Lifting The Veil On Beauty Packaging Materials
For brands concerned about the environment, sustainability can’t be a postscript. In a Beauty Independent In Conversation webinar last month, Brandi Parker, head of realization at design and branding agency Pearlfisher, offered four recommendations for those...
Inside The Box: Solving The Mysteries Of Paper Packaging
Bottles, jars and tubes aren’t the only beauty packaging units affecting the environment. Secondary packaging is a big part of the story, too. “Sixty-five-plus percent of secondary packaging is made out of paper,” said Nader Naeymi-Rad, co-founder of...
The Tradeoffs Posed By Different Beauty Packaging Materials
Glass isn’t a sustainable packaging panacea. As beauty brands seek to replace plastic, the material has become a go-to alternative, but every alternative has trade-offs. Glass is energy intensive to produce, heavy to ship and relatively easy to...
Can Caring For The Planet Positively Impact Product Sales?
Being sustainable and ringing up sales aren’t at odds, according to Tensie Whelan, founding director at NYU Stern Center for Sustainable Business. During Beauty Independent’s In Conversation Spotlight Series webinar last Friday, she asserted eco-friendly brands...
African Botanicals Power Organic Luxury Skincare Brand Terres D’Afrique
Stephan Helary doesn’t have to look far for ingredient inspiration. Plants and trees such as buchu, kigelia and marula depended upon for centuries for medicinal purposes are common in Southern Africa, where the creator and CEO of luxury...