Retailers
Beauty Retailer Ayla’s Distinct “Quiet Luxury” Approach Is Keeping It In Business
So much has changed since Dara Kennedy, previously global marketing manager at Elizabeth Arden, established beauty store Ayla online in 2011 before opening its San Francisco location two years later. Back then, Credo didn’t exist,...
Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.
NuFace Opens Facial Sculpting Studio At Nordstrom To Introduce Shoppers To Its Microcurrent Devices
At Nordstrom in the upscale shopping center Fashion Island in Newport Beach, Calif., customers can check out NuFace’s microcurrent skincare devices and receive a treatment using them as well. The brand has planted...
New Online Marketplace Rythm Aims To Be The Credo Of Sexual Wellness
New e-commerce destination Rythm is out to become Credo for sexual wellness, according to its founder Alysha Malik, who previously guided product development at sexual wellness brand Dame. Rythm takes an...
As Luxury Fashion And Beauty E-Commerce Reconstitutes, Newby Hands Tells Us How Net-A-Porter Stays Close To Beauty Shoppers
Well before Moda Operandi jumped into beauty in January, and Farfetch entered and left the category within about a year’s span, Net-a-Porter established itself as an authority in the premium beauty sphere. Newby Hands, contributing global beauty director...
Emerging Beauty Brands Are Bringing Third-Party Brands To Their Websites To Diversify Revenue
Particularly in a punishing business environment, revenue diversification is the name of the entrepreneurial game—and beauty brands are doing that by looking beyond their own merchandise to sell third-party party products on their websites.
