Brand Report
The Highs And Lows Of Running An Indie Beauty Brand In 2023
The beauty industry had a strong year in 2023. According to market research firm Circana, prestige beauty sales climbed 14% last year through September and mass beauty sales advanced 8% for the same period. Indie beauty’s performance...
Foundry Appoints Experienced Beauty Exec To Guide Men’s Personal Care Business
Jani Friedman, former chief merchandising officer at Dermstore and VP of new brand development at Guthy-Renker, has joined direct-to-consumer brand consolidator Foundry as GM of personal care to grow its men’s personal care business and help guide...
Influencer Jaclyn Hill’s Makeup Brand Jaclyn Cosmetics Closes
Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, announced in Facebook and Instagram posts Sunday that its business is closing. The closure wasn’t entirely unexpected as owner Forma Brands, which...
What Bonafide Brings To New Owner Pharmavite’s Business
Last month, Pharmavite, the nutrition company and maker of Nature Made vitamins, garnered headlines by acquiring menopause brand Bonafide. The $425 million deal came two years after Pharmavite, a subsidiary of Otsuka Pharmaceutical,...
MysteryVibe Promotes Masturbation During Menopause In OOH Campaign
MysteryVibe has teamed up with Havas Lynx Group on an out-of-home campaign called “Over and Over Again” promoting masturbation and orgasms as medically backed solutions for many of menopause’s unpleasant...
New Prestige Body Care Brand Nerra Brings Bathhouse Culture To Beauty Consumers’ Homes
Growing up in Carthage, Tunisia, Teyma Touati visited hammams once a week with her grandmother. “[Hammam] is a place where we go to laugh. There are young and old ladies, and it is a place...
