Natasha Marsh
New Prestige Body Care Brand Nerra Brings Bathhouse Culture To Beauty Consumers’ Homes
Growing up in Carthage, Tunisia, Teyma Touati visited hammams once a week with her grandmother. “[Hammam] is a place where we go to laugh. There are young and old ladies, and it is a place...
Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA
In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...
Your Questions About MOQs Answered
When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...
Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?
Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...
What Gen Z Consumers Really Think About Celebrity Beauty Brands
The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...
What American Consumers’ Beauty Routines Look Like Today
After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...
This Stylish Cross-Cultural Brand Has Launched In US Retail At The Detox Market
It might be cliché that a trip can be life-changing, but a trip was truly life-changing for Helena Mendès. In 2013, the Paris resident of West African descent traveled to Mexico, where her sister has lived for over...
