Building A Unicorn
It takes more than a great idea and efficacious product to make noise in the beauty industry. Join Nader Naeymi-Rad, Vegamour’s founder and CEO Dan Hodgdon as they lay out the genesis and science behind the Vegamour line, look back at the most successful aspects of the brand’s go-to-market strategy as a digitally-native concept and why its positioning in the market as an innovator set the brand up to go from “interesting” to “unstoppable”.
Hosts
Nader Naeymi-Rad
Founder,
IBMG
Panelists
Dan Hodgdon
Founder & CEO,
Vegamour
Supported by
Vegamour is a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients that work in tandem to promote healthy, beautiful hair naturally. Learn More >
Read The Recap
Expert Dialogue "Stay With What We Know": Founder Dan Hodgdon Shares Lessons From The Early Days Of Building Vegamour While working with marula oil producer Southern Botanica, Dan Hodgdon realized active ingredients could be combined to effectively address common hair issues. He thought, "What if we tried to put these things all together into a singular formula, rather than using a one-shot... READ THE FULL ARTICLE →
The Full Series
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