Full Disclosure
Starting From A Tiny Outpost In Jackson Hole, Beauty Mark Aims To Become A Nationwide Beauty Retailer
When Jen Visosky nabbed her first job out of college as an assistant buyer at Neiman Marcus, she would spend entire paychecks on the department store’s luxury skincare. It turns out that spending was for research. Last year,...
Uncommon Goods Was A Pioneering Sustainable E-Tailer In The Early Days Of E-Commerce—And It’s Still At It
In many respects, Uncommon Goods is a first mover. Early to online selling, the multi-category lifestyle e-tailer launched in the period leading up to dot-com boom in 2000. The idea of selling on the internet was...
This Budding Salon Chain Wants To Be Drybar Of The Textured Hair Salon Business
Piersten Gaines is out to reinvent salons for the textured hair community with a mix of knowledge, customer service, class and fun. So far, it seems to be working. Her concept Pressed Roots, which specializes in blowdry...
As Beauty PR Veers Closer To Advertising, PR Pro Dianne Vavra Opens A Store As A Genuine Stage For Beauty Brands And Vintage Pieces
After decades in the beauty PR biz, Dianne Vavra, founder of Spotlight Beauty PR and former senior VP of press relations at Christian Dior, has accumulated plenty of horror stories. There was an A-list American actress in Paris...
“The Lululemon Of Pleasure”: E-Tailer The Lake Focuses On Sexual Wellness As Part Of Consumers’ Daily Lives
When The Lake launched in 2019, married co-founders Bren and Philippe Gauthier tried to come out of the gate with a strong public relations strategy in Canada and the United States to promote the
How Derm To Door Is Changing People’s Relationship With Dermatology And Informing Their Skincare Choices
Dermatologist Lily Talakoub’s office, McLean Dermatology & Skincare, is in the Washington, D.C., suburbs, but she wants to be everywhere—and she’s getting there. Through Derm to Door, which she started in 2020 as an e-commerce platform delivering...
