Leading Celebrity Backed Brands

From Instagram-famous influencers, to models, actors and atheletes, the possible payouts of owning a beauty or wellness brand is luring famous faces to beauty business. But celebrity-owned brands aren’t always hits. Join Avantha Arachchi, COO at A-Frame Brands (Dwyane Wade, Gabrielle Union and John Legend are names in the incubator’s stable), Sarah Jahnke, CEO and Co-Founder of Courteney Cox’s Homecourt and Kate Foster, Co-Founder and CEO of Scarlett Johansson’s skincare venture The Outset as they discuss sidestepping pitfalls befallen by celebrity-led brands of the past and the keys to building and leading highly effective teams.