Social Beauty Archives | Beauty Independent

Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips

Taylor Bryant — Thu, 21 Sep 2023 22:49:09 +0000

Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable cameras with the indie skincare darling’s branding, and enough products from Topicals as well as Vacation

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How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok

Erica La Sala — Wed, 09 Aug 2023 21:55:45 +0000

Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had digital marketers scrambling as data sharing deteriorated and the prevailing narrative that Facebook was no longer

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Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership

Robin Mosley — Mon, 24 Jul 2023 04:01:33 +0000

On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram, TikTok and Twitter devouring her content that demystifies skincare

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Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation

Claire McCormack — Mon, 17 Jul 2023 04:01:21 +0000

Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features.

Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for brands in categories long considered taboo like cannabis and related cannabidiol (CBD), sexual wellness and psilocybin

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Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter

Robin Mosley — Fri, 14 Jul 2023 00:24:20 +0000

We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age.

The social media network that brought us the “Bold Glamour” filter, which made people appear so perfect it was slammed for promoting unreachable beauty standards,

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How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce

Robin Mosley — Tue, 11 Jul 2023 20:38:51 +0000

Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether they like it or not, feels really impersonal,” she says.

So, when By Rosie Jane, which

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