Editorial Archives | Beauty Independent

Marketing Tactics That Cut Through The Noise

Dara Busch — Tue, 08 Aug 2023 23:30:21 +0000

Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey of gen Zers in the United States and United Kingdom, 62% check out other options, even

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Bluemercury Co-Founder Marla Beck On What Every Brand Should Know About Raising Capital

Marla Beck — Mon, 07 Aug 2023 04:01:42 +0000

Without too much money, a beauty brand can get started today by paying a contract manufacturer, producing a couple of stockkeeping units, launching a website, and setting up TikTok and Instagram accounts. The easy entry into the beauty industry makes the funding model differ significantly from traditional entrepreneurial and venture capital models.

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Connection, Trust And Community: Why Small Beauty Retail Matters

Emmy Hayes Condon — Wed, 12 Jul 2023 21:03:03 +0000

Small beauty retailers across the country are facing a host of challenges as they fight to keep their businesses afloat in an increasingly costly and competitive environment. Emmy Hayes Condon, a creative strategist and former sales associate at Fine Line, a clean beauty retailer in Austin, Tex., that Beauty Independent profiled in 2022, reflects

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What’s Lost As Pioneering Entrepreneurial Brands Vanish?

Galina Achkasova-Portianoi — Sun, 25 Jun 2023 21:00:07 +0000

What was a slow trickle has become a tsunami. More and more niche beauty brands are closing as niche retailers struggle, people rearrange their spending post-pandemic and entrepreneurs reevaluate their priorities. The closures beg the question: What’s being lost as once pioneering brands vanish?

Often, the founders of the closed brands were passionate about

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Jupiter’s Robbie Salter On The Emotional Roller Coaster Of Entrepreneurship

Robbie Salter — Mon, 14 Mar 2022 06:53:13 +0000

Starting a company is incredibly difficult. Physically and fiscally, sure, but emotionally, look out. And there’s no way around it. It just is. While it’s easy to look at the big OG direct-to-consumer beauty brands (e.g., Harry’s, Glossier, Billie) and think that success happens overnight, anyone on the inside would agree that growing a

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Rare Beauty Brands CEO Chris Hobson On How Beauty Entrepreneurs Should Think About Raising Prices

Chris Hobson — Wed, 02 Mar 2022 23:01:11 +0000

The Lipstick Effect

By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder, son of Estée Lauder and former CEO of Estée Lauder Cos. Inc. It refers to the idea that, in a down economy, people will make small splurges on relatively inexpensive treats.

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