Core Concepts Archives | Beauty Independent

5 Things To Know Before Embarking On A Friends And Family Fundraise

Taylor Bryant — Wed, 15 Mar 2023 23:46:04 +0000

Britta Chatterjee, co-founder of haircare brand Odele, compares fundraising to “walking down my street naked.” She says, “It’s a very vulnerable process to put yourself out there, at least it was for me.”

Asking family and friends for money can add an extra element of exposure. After all, family and friends don’t

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Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA

Natasha Marsh — Thu, 03 Nov 2022 06:03:13 +0000

In the American beauty industry, the responsibility is placed on companies to sell safe beauty products.

While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic products and ingredients to secure approval from the United States Food and Drug Administration, the

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Interested In Getting Into Cos Bar? Here’s What You Need To Know

Erica La Sala — Tue, 01 Nov 2022 21:17:41 +0000

Disillusioned by the prevailing department store model with siloed beauty counters, entrepreneur Lily Garfield founded specialty luxury beauty retailer Cos Bar in 1976 to be the complete opposite.

“The whole concept with Cos Bar was, ‘Everything I dislike about department stores, we won’t do,’” she said during a Beauty Independent In Conversation

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Your Questions About MOQs Answered

Natasha Marsh — Mon, 05 Sep 2022 18:03:33 +0000

When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up to the competition.

A they take those steps, they have to find vendors providing minimum

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Clinical Studies Historically Haven’t Been Inclusive. Here Are 5 Strategies To Help Ensure They Are.

Taylor Bryant — Wed, 24 Aug 2022 18:23:10 +0000

In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market research firm The NPD Group, clinical skincare brands contributed the highest revenue gains to the

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How To Measure And Improve Customer Loyalty

Rachel Brown — Thu, 19 May 2022 08:40:44 +0000

New isn’t always better, especially when it comes to customers. In a beauty industry deluged with trends, products and brands, companies that hold onto customers over time stand out in a crowd of Teflon operations. “If you want to build a strong sustainable business that can eventually be a positive free cash flow-generating business,

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